Crystal Palace have confirmed that technology company Temporal is expanding its relationship with the Club to become the front-of-shirt partner of the women’s team. The move adds Palace Women to an existing multi-year partnership under which Temporal’s branding appears on the men’s first-team shirt.
Temporal’s logo will feature on Palace Women’s matchday shirts as the company strengthens its support for the Club as a whole. The partnership comes during the continued development of the women’s team and is intended to extend beyond shirt branding.
Palace and Temporal will explore ways to apply the company’s expertise across areas including performance, sports science, data and recruitment. They will also consider how technology could improve the supporter experience around Palace Women’s matches.
The collaboration will additionally focus on helping the women’s team reach new audiences, attract more supporters and families, and create closer links between players, fans and Temporal’s community through content, matchday activity and other experiences.
Palace chief commercial officer Paul O’Brien said the expanded arrangement reflected Temporal’s commitment to the entire Club, while stressing the shared aim of making a practical contribution to the growth of the women’s team. Temporal chief executive and co-founder Samar Abbas added that the company was proud to have its name represented across Palace’s men’s, women’s and academy teams, linking the partnership to the opportunities sport can provide for young people.
