Crystal Palace have announced a new multi-year partnership with Brooks Running, which will take on the role of the Club’s Official Footwear Partner and front-of-training-wear partner across the men’s and women’s first teams.
The Brooks logo will appear on the front of Palace’s training, travel, walkout and warm-up clothing. The agreement will also give the running brand a visible presence at Selhurst Park through pitchside and digital LED advertising, stadium screens, television displays, static signage and the Club’s media backdrops.
Palace and Brooks are set to work together on dedicated content during the partnership, with planned activations involving first-team players and Club legends. Brooks will also support the Palace Run Club, extending the collaboration beyond the teams and matchday environment.
The partnership will have a further community connection in October, when Brooks becomes a sponsor of Palace for Life’s Marathon March. The 26.2-mile event brings supporters, Club staff and Palace legends together to raise funds for the official charity and its work with young people across South London.
Palace Chief Commercial Officer Paul O’Brien said the Club was pleased to welcome a brand with a strong focus on sport, performance and encouraging people to be active. Brooks Running Chief Marketing Officer Melanie Allen highlighted the close relationship between running and football, pointing to the endurance, pace and movement required in both activities.
